The Story

Founded by Sheikh Abdul Rahman Al-Daham in 1959. The beginning was in Riyadh where the first branch was opened.. Because of the great success achieved by the company, it has expanded to open more than 50 stores all over the Kingdom of Saudi Arabia and most of the Gulf countries. This growth which has continued for more than 55 years is proved the company’s existence and consider it to be the major watch traders in the region with its universal designs that satisfy a wide range of the Gulf society.

In addition to the wide global brands of Swiss watches, we also offer unique, exclusive and elite Swiss brands that connect the magnificence of the past and the modernity of the present producing a special package that shows the profession of design, precision of performance and the artistic taste.